Your Competitors Are Posting.
Your Customers Are Watching.
We manage your social media from strategy to scroll-stopping content — so your Houston business stays top of mind, builds real trust, and turns followers into paying customers.
Trusted by Houston's Best
Who we are
Houston's Most Trusted Social Media Team
Anthony Castaneda and Austin Bergeron built Tracemark Impression around one belief — your business deserves to look as good online as it does in person. We're not a content farm. We're a local, in-house team of strategists, videographers, and creatives who treat your brand like it's our own. Every post, reel, and caption is built to grow your audience and earn your next customer.
50+ Brands Managed
Content Delivered Weekly
In-House Production
Meet the team
The Tracemark Team
Founders, strategists, and creators — all in-house, all Houston.
Austin Bergeron
Owner, Web Operations
Anthony Castaneda
Owner, Social Media Operations
Dylan Demario
Web Operations Manager
Dylan Yanes
Lead Videographer
Domanic Morello
Social Media Manager
David Ayanbule
Junior Videographer
Everything you need to own your feed.
Full-service social media management — strategy, content, video, and community. All in-house. All Houston.
Always on. Always on-brand.
Social Media Management
We run your Instagram, Facebook, and TikTok so you never have to think about it — consistent, professional, and built for growth.
- Content calendar & scheduling
- Caption copywriting
- Profile optimization
Content that stops the scroll.
Short-Form Video & Reels
We script, film, and edit Reels and TikToks that showcase your brand and get your business in front of thousands.
- On-site filming
- Professional editing
- Platform-optimized formats
Paid social that pays back.
Meta & Social Ads
Targeted Facebook and Instagram ad campaigns that put your brand directly in front of your ideal customer — and turn them into leads.
- Facebook & Instagram Ads
- Audience targeting
- Lead generation campaigns
Grow a following that trusts you.
Community & Engagement
We respond to comments, DMs, and reviews to keep your audience engaged and your brand reputation spotless.
- Comment & DM responses
- Review management
- Community building
Visuals that make you look elite.
Brand Photography & Videography
Professional on-site photo and video shoots that give you a library of premium content to use across every platform.
- 4K brand video
- Drone & on-site shoots
- Branded headshots
Know what's actually working.
Analytics & Monthly Reporting
We track what matters — reach, engagement, leads, and follower growth — and report it clearly every month.
- Monthly performance reports
- Content A/B testing
- Strategy adjustments
Not sure where to start with social media?
Book a free audit — we'll review your current profiles and show you exactly what's missing.
Why Tracemark
Why Houston businesses trust us with their social media.
We Do It All In-House
No outsourced freelancers. Our videographers, editors, and strategists are local and on-call. Your content is always premium and always on-brand.
Content That Actually Converts
We don't post just to post. Every piece of content we create is built to build trust, grow your audience, and move people toward becoming customers.
You Stay in Control
You review and approve content before it goes live. You'll always know what's posting, when it's posting, and why — without having to manage it yourself.
In motion
Social content we've produced.
Real content. Real results. Real Houston businesses.
Client Reel — Vol. 1
All Organic Growth
Brand Campaign
Next Up
Find us
Let's Build Something That Lasts
Local team. Local office. Stop by, give us a call, or book a free social audit.
Hours
- Mon – Fri9:00 AM – 6:00 PM
- SaturdayClosed
- SundayClosed
Testimonials
Clients that handed us their brand. Results that earned their trust.
"The photo shoot was absolutely top-notch — professional, creative, and fun. The editing work was outstanding and tied everything together perfectly."
"They ranked our website to the first page of Google and transformed our social media with amazing video marketing content. 5 STARS!!"
"From start to finish, their communication was top-tier — clear, consistent, and professional."
"Both my client and I were very pleased with the quality of work and the professionalism that both Austin and Anthony provided."
FAQ
Social media questions, answered.
Everything you need to know before booking your free social audit.
We post consistently multiple times per week on your active platforms — a mix of static posts, Reels, and stories. Frequency is tailored to your platform strategy and goals. Every piece goes through your approval before it goes live.
We handle everything. Our in-house videographers come to your location, capture the footage, and edit it into premium short-form content ready to post. You just show up.
We specialize in Instagram and Facebook, and also manage TikTok, YouTube Shorts, and LinkedIn depending on your audience. We'll recommend the right platforms for your specific business and market.
Most clients see meaningful engagement increases within 30–60 days. Building a loyal, lead-generating audience takes consistent content over 90+ days. We track your growth monthly and adjust strategy based on what's performing.
No. Month-to-month only. We earn your business every month by delivering content that performs. If we're not adding value, you're free to walk — that's how confident we are.
We're local, in-house, and founder-led. You get a full creative team — videographer, editor, strategist, and account manager — not a single freelancer juggling 40 clients. We know Houston, we know your market, and we build content that resonates here.
Free Social Audit
Ready to own your feed?
Get a free social media audit — we'll review your profiles, identify what's holding your brand back, and show you exactly what elite content looks like for your business. No pressure. No pitch.